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A Nicaraguan Adventure

Martina Crane July 27th, 2010

A few weeks ago a wrote a blog about the Pulsera Project, a non profit founded by my aunt and uncle after going on a trip to Nicaragua in the 2008-2009 holiday season.  The proceeds benefit the children of the Los Quinchos and Si a la Vida children’s shelters, both located in Nicaragua.  Previously, I described my first encounter with Nicaragua, and the children of Los Quinchos.  Last Monday morning, I returned from my second Nicaraguan adventure, some of which I am going to share with you now.

This trip’s sole purpose was to further the mission of the Pulsera Project, unlike the first adventure.  Funds were allocated to different needs, and new issues were identified.  The trip lasted 12 days and in that time I learned more about the inner workings of Los Quinchos, and how the government affects the lives of these children.

Of the laundry list of good deeds the Pulsera Project accomplished on this trip, I will share a few.  To begin the trip, we took a group of children to Selva Negra, a coffee plantation located in the cloud forests near Matagalpa.  The experience allowed them to see part of their country, understand the world outside of Los Quinchos, and help to give them a better understanding about what their futures could be.  A lot of the kids are stuck in the street mentality of the day to day.  They do not think about tomorrow or the future, because they are preoccupied with finding a way just to survive for today.  Trips like this also give us time to bond with the kids, to love them, which may be the single greatest thing we can do for them.

The location where young girls stay until the age of 14, was provided with outdoor electricity.  These children previously had no outdoor lighting, and when most of them have been victims of abuse, it is hard to feel safe in the dark.  So, the project not only provided them with light, but with the feeling of safety, which is a basic human need.  The group also purchased more furniture to help complete the library project.  The location where boys stay until they reach the age of 14 is an old farm, and the project is working to renovate one of the buildings to provide the children with a library.  As of now, the boys do their homework in separate groups at a set of picnic tables in a small open-air hut.  There is no wealth of books for them to read or reference when doing their work.  The library project will give them motivation to do well in school, and a means to meet that goal.  While in La Chureca, yet another Los Quinchos location, we collected a list of antibiotics the children needed.

One day was spent doing a shoe drop.  The group brought 22 suitcases full of shoes and clothing donated to the children.  On that day, the suitcases were unpacked to give the children two pairs of shoes and two new outfits.  Both of which are an immense gift to these children.  Most only have one or two sets of clothing that have been ripped, torn or stained.  The kids are also growing, so a lot of the time, they have to stuff their feet into shoes that are too small, and new shoes are not something they can afford.

Another outcome of this trip was that one of the interns, Chris Howell, arranged so the girls could learn how to make Pulseras as well.  Up until now, only boys have been making pulseras, because they were the only Quinchos who knew how.  The boys learn this skill when they are still on the street, it is a means for them to make money.  Girls however, are tasked with other jobs in order to collect money.  This will give the girls a stronger feeling of worth, productivity and independence.  For once, they will be on the same playing field as the boys.  Nicaragua does not have the same ideas of gender equality embedded within their culture that the United States do.

Nicaragua is a country with a lot of beauty.  The spirit of its people is strong and the landscapes are breath taking; there are cloud forests, coves, pristine beaches, blue skies, and jungles.  However, Nicaragua is far from perfect.  On this trip I was better educated on the Nicaraguan government and some of the great disservices it has done its people.  To begin, the children of Los Quinchos or any similar shelter, must leave at the age of 17.  However, most children in Nicaragua do no graduate high school until the age of 18.  Thus forcing the kids back onto the streets, or back to abusive homes before completing high school.  As a result, most children are unable to finish their high school education.  A newer law passed by the Nicaraguan government is that the children must go home to their families on the weekend, if they have families to go home to.  Los Quinchos is a children’s shelter for street kids, victims of abuse or neglect as well as orphaned children.  What this law means is that the children of Los Quinchos with abusive or neglectful families have to go home every weekend.  The government forces each of them to endure the horrors of home life each and every weekend.  This law was passed because the president’s girlfriend believes family bonds are of utmost importance.

At this point I would like to share the story of Ricardo.  Ricardo is a young boy who stays at Los Quinchos.  On one of their breaks from school Ricardo had to go home.  Out front of his house, Ricardo was caught in a drug war.  An innocent bystander, he got shot in the back of the neck.  Ricardo was rushed to the hospital where they saved his life, but they could not remove the bullet.  Today, Ricardo walks around with a bullet lodged in his brain because he had to go home that day.  His mental function will never be the same, and he will bear that burden for the rest of his life.  However, Ricardo still smiles, still laughs, still plays, still inspires.  Though his country may have done him a disservice, though he may have been ill fated, his spirit is stronger than anyone else I know.  That’s true of all of these children.  They are the embodiment of the strength of the human spirit.  While I was in Nicaragua I saw and heard things that made it nearly impossible for me to hold back tears.  However, these kids live with such harsh realities every day and still find a way to wake up every morning and get out of bed, to smile, to laugh, to play, to hope, to dream.

In my last entry I said the Pulsera Project was a way to give back to the kids who have nothing and still managed to give me everything.  However, at this point I would like to revoke that statement.  It was a rather ignorant, materialistic opinion.  Instead, I would like to say that Pulsera is a way for me to give back to the kids whom with gracious hearts shared the strength of their spirits, the ability to laugh even in humanity’s darkest hours and their wisdom about what is truly important in life: our shared humanity.  These kids have a greater wealth than any billionaire or bank, these kids gave me everything because they reminded me what is truly valuable in life.

At the end of this post you will find a photo gallery.  Each photo description tells a little more about what was seen on the trip.  Pictures themselves are worth a thousand words, and there are images of things I could not describe in such a short blog.  If you wish to see more head over to our facebook page where you will find other volunteer’s blogs, photos, and much more.

For more information about the Pulsera Project please visit pulseraproject.org.
Find us on Twitter at http://twitter.com/pulseraproject
Find us on Facebook at http://www.facebook.com/pulseraproject
Feel free to contact me directly via the comments section of this blog with any questions about Pulsera, my experiences, or the children.

Shirt Off My Back Project

Dave Larkins July 21st, 2010

Imagine this. You wake up, shower, dress, chase the kids, catch them, feed them, dress them, and load them into the car. You get to the school, unload the kiddies, grab hands and walk them to the front door. When you get there an oversized fellow puts out a hand and says “Stop”. You ask why and he grumbles “These kids do not have uniforms, they can not go to school.” You laugh, do a mental check to make sure its not April Fools Day, and begin to walk past. The grumbler slides in front and once again says “stop”. The fun, very clearly, is over. In your best “my spouse might be a lawyer” voice you demand to know what is going on. The grumbler grumbles that all children must wear an approved uniform in order to get an education. You are late so you say “Fine, how much do they cost?” The grumbler tells you. It is more then you can afford. Anger, confusion, fear, tears. Your children can not get an education because they do not have the proper uniform and you can’t afford it.

That’s hard to even imagine because the majority of people reading this will have grown up in a society that offers everyone the opportunity to get an education. But sadly, this is not the case in all parts of the world. In certain parts of Africa, if you do not have a school uniform you can’t attend school. And, in many impoverished areas, affording a school uniform is simply not a reality.

This summer, NetPlus will provide pro bono aid to a company whose sole purpose is to change the lives of the children who can’t afford the uniform which would afford them an education. That company is called Shirt Off My Back (SOMB), and their business model is simple – for each fashion apparel item sold they will donate one school uniform to a child in need. Shirt Off My Back was founded by two Wharton MBA’s, and ex-NHL hockey player, and a Hollywood producer. NetPlus will guide the social media effort for SOMB, helping them to build a community and fully leverage their unique access into the world of celebrities and fashion.

We will chronicle parts of this work right here as we help launch SOMB. Please make sure to follow, share, and shine up your credit cards for launch. One purchase can change a child’s life forever.

Shirt Off My Back Intro Video

SEO degeekified

Jody Pirrello July 19th, 2010

I’m sure you all know how important SEO (search engine optimization) is to the success and visibility of your site. SEO straddles technical implementation, content development and user behavior.  Today I’m going to focus on the technical side because that’s often the most mysterious to a non-technical person.

There are several factors to consider when designing a new site or making changes to an existing site. They can be categorized into two groups – factors that impact search engine results (does the site come up when a user searches for a certain phrase?), and factors that impact click through (even if the site comes up on a search results page, does it entice the user to click on it?).

Here’s a simple list of the top factors.  It’s in no way an exhaustive list but if your site does these correctly you’ll be well on your way to SEO-friendly pages.

Factor What Is It? SERP* CT**
Title tag Page title – shown in the browser’s title bar and as the “heading” of the page’s listing on the search results page.  See screen shot below. check check
Keyword tag Not shown on the web site.  Once used by most search engines but currently only used by Yahoo. check
Description tag Not shown on the web site.  Doesn’t impact search results. Shown below page title on search results page so it has great impact on click through.  See screen shot below. check
ALT tag Used as the words to describe an image.  Since search engines can’t read an image, they fall back onto ALT to describe the image.  Words in ALT are used by search engines to determine ranking. check
XML Sitemap I’m not talking about the user-friendly site map that’s often linked to in the footer of sites.  I’m talking about a file that search engines look for when indexing your site.  It’s a specially formatted listing of all pages on your site and an XML sitemap makes it easier for search engines to find those pages.  Motivating search engines is not unlike motivating people – make it easier for them to do their job for you and they’re more likely to do a good job while they’re at it. check

* SERP = Search Engine Results Page. Here’s an example of a SERP.
** CT = Click-through – when a user clicks on a link it’s called a click-through.  Make your hard work effective – entice users to click on links to your site.

Sample search results page

I’ve just touched on the elements of a page that impact SEO. There are dozens more but I’ll leave that to your tech team.  The items I outlined are the minimum – make sure your team is at least addressing them when creating or updating your web site.

Next time I’ll discuss something even more impactful – how other web sites can increase SEO for your site.

Coloring the World One Pulsera at a Time

Martina Crane June 30th, 2010

I was asked the other day if I had any news to share at the staff meeting. So, I spoke of the Pulsera Project. The Pulsera Project is a non-profit organization my family started after a trip to Nicaragua in the 2008-2009 holiday season. Myself and 12 other close friends and family went to the developing nation to work with the children of the Los Quinchos children’s shelter. Recently, a documentary about the Pulsera Project was debuted, and I included a link to the trailer in my response. With this I began to wonder what I would say if the trailer was shown at the meeting.

Should I tell stories of my trip to Nicaragua that changed me forever? Do I talk about the money we’ve raised? Do I speak about the sales I’ve held at my school? After racking my brain, I wanted to share this:

In the winter of 2008-2009 my life was changed forever, when I went on a trip to Nicaragua with 12 other gringos. From the moment I landed in Nicaragua I knew I was never going to be the same.

You land in the Managua Airport in Nicaragua, after an entire night and half a day of travelling, go through customs and board a 16 passenger van. So begins your Nicaraguan adventure. The van travels for hours down roads without pavement, in towns with burning trash and hundreds of stray dogs, past shanty towns. The streets of the capital are deserted, despite the fact today, is a working day. There are people who are hungry, who are dirty, who are sick, who are thieving, who are trying like hell just to survive. I watched all of this and more through the window of a 16 passenger van. A single pane of glass separated me from them. It was heart wrenching, it was life changing, it was eye opening, I felt the most immense emotion engulf me at that moment, and I will not name it for words are beyond inadequate. These images capture your soul, make your eyes well up, throw your mind off track to a place where it must contemplate without words because there is no hope of ever describing the reality that lies behind that pane of glass. These people, my race, are subjected to this every day, they live here, they die here.

After more than 24 hours of travel, the hotel is reached, the rooms decided, and we spend one last night, as the people we used to be, for tomorrow we become a part of Nicaragua. We walk its streets, we feel its pain, we are not tourists in a resort, we are Gringos on the streets of Nicaragua ready to experience something that would change us forever.

The sun has risen, it’s time to start our day. Even in the daylight, there are visions that make you question humanity, here the darkness is not limited to the night. Today, we meet the kids, this is the country they call home. Will they still own innocence, can anyone here know hope? Your heart breaks a little more as these realizations sink in. When empathy takes over, and you attempt to fathom life as a child, alone on these streets, but imaginations don’t have that sort of power.
What I came to learn over the next two weeks is something one would never predict. These children were the most amazing human beings I have met in my entire life. Despite all their hardships, they had a light inside them even a blind man could see. We heard the story of one child, Giovanni, which Chris Crane accurately described as “the moment that forever redefined the meaning of poverty for all of us.” Giovanni was found on the streets of Managua, so battered by life that he could not recall his own name. The Los Quinchos shelter brought him in, and named him after their founder. However, you could not pick this child out of a crowd, one would assume Giovanni would look broken, depressed, and alone. One would assume most of these kids looked that way. Most would assume wrong. These children taught me what it means to be appreciated. Somehow these kids had instilled within them, that it is the human element which holds the most value. They did not care what toys you brought them, they only cared that you were there. A thirteen year old boy would run up and hug a man in his 50s, whom he had never met, because this man was there, because this man cared. We did not speak the same language, we did not call the same place home, but by the end of those two weeks I felt more connected to these children than I have felt in my entire life. I don’t believe I’ve ever met a single person, child or adult, in the United States with ability to light up a room like these kids do. Despite having nothing, these kids are not selfish, they are not greedy, they do not fight over food. Instead these children will choose toys for their relatives in different shelters, not for themselves. Every bit of food is shared equally, and the eldest take care of the young children. I still think back in awe of the amazing human beings these kids have turned out to be. Everyday I am reminded of how much I owe to them. Those with the most legitimate reasons to be bitter are inspirational instead. Maybe it is because they have no material wealth, because they are not consumed with the notion of status, they have been able to see life through a much different lens. They know that every human being is irreplaceable, and for that they deserve the utmost respect. Maybe because they are deprived of love, of care, of family, of human touch and interaction, they know best how much a person needs to feel loved. They do not take others for granted because they know that just like themselves, everyone needs someone to just simply be there. I could go on for hours about all the things these children taught me and the hope they gave me for the future.

When we returned from our trip, all of us wanted to find a way to help these children. Thus, the Pulsera Project was born, a non-profit organization that supports young Nicaraguan artists of the Los Quinchos and Sí a la Vida children’s shelters through sales of their hand-woven bracelets, or “pulseras”, in Spanish. Student activists at elementary, middle, and high schools as well as college campuses sell these pulseras across the U.S. Anyone can have a sale, at no cost. All they have to do is head over to pulseraproject.org to get a how to guide and contact information.  The project will ship posters, pulseras, and other cool Nicaraguan items in time for the student’s sale.   This is not a non profit supported by big sponsors who write checks, it is entirely funded by students, children, who scrounge up whatever money they have to help the cause and get a cool bracelet. All of my sales, and the sales of friends, have been entirely run via Facebook. It has been the single greatest marketing tool. Since students are our demographic, social is the best way to reach them. The entire project relies heavily on Social Media, because this is a grassroots effort. We want to share the stories of these children, not just raise money. As you will hear in the documentary trailer, “It’s not about things, it’s about people.” Social is the only way to achieve our goals, reach our audience, and not spend any of the money we’ve raised for the kids on marketing. For us, it’s all about the kids, and for me, Pulsera is a way to give back to the kids who have nothing and still managed to give me everything. On July 6th we head back to Nicaragua with the proceeds Pulsera has raised.

For more information about the Pulsera Project please visit pulseraproject.org.
Find us on Twitter at http://twitter.com/pulseraproject
Find us on Facebook at http://www.facebook.com/pulseraproject
Feel free to contact me directly via the comments section of this blog with any questions about Pulsera, my experiences, or the children.

Life Outside of the Digital Bubble

Robin Neifield June 23rd, 2010

Sometimes we get so wrapped up in the momumental task of keeping up to date with all the advances and changes within our industry that our outside interests and community responsibilities fall off our schedules. This morning I had the privelege and pleasure to attend an event hosted by the American Red Cross honoring the blood donors in Chester County, one small area of the Penn-Jersey Blood Services Region. As Board Chair for this region I often get to see the men and women who ensure that a safe and reliable blood supply is at hand when we need it.

I was amazed today as we honored corporations like Vanguard and Centocor as well as organizations like Paoli Hospital and Coatesville High School among many others who devote countless man hours and resources to recruit, manage and run regular blood drives. These are all great corporate citizens but the real heroes of the day are the blood donors themselves. Among the hundreds of attendees for this morning’s event were dozens of individuals who have – one pint at a time – contributed 10, 20, 25 even up to 44 GALLONS of blood in their lifetime. In doing so they have truly given the gift of life many times over.

There is a serious shortage of Type O Negative blood right now. Support the Red Cross today by giving blood. An hour of your time can save up to 3 lives!

http://www.redcrossblood.org/make-donation

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