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	<title>Netplus Blog &#187; Jody Pirrello</title>
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		<title>Social Media Metrics and ROI</title>
		<link>http://blog.netplusmarketing.com/2011/06/social-media-metrics-and-roi/</link>
		<comments>http://blog.netplusmarketing.com/2011/06/social-media-metrics-and-roi/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 13:30:23 +0000</pubDate>
		<dc:creator>Jody Pirrello</dc:creator>
				<category><![CDATA[deep dive week]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=2256</guid>
		<description><![CDATA[&#160; &#160; When social first hit the scene people talked in terms of number of friends, followers and likes. Now we talk in terms of leads, conversions and quality of fans. My how the times have changed! Part of this evolution comes from a maturation of both the medium and the people managing it. Companies [...]]]></description>
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		<title>Social Media Integration</title>
		<link>http://blog.netplusmarketing.com/2011/06/social-media-integration/</link>
		<comments>http://blog.netplusmarketing.com/2011/06/social-media-integration/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 13:36:42 +0000</pubDate>
		<dc:creator>Jody Pirrello</dc:creator>
				<category><![CDATA[deep dive week]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web dev]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=2241</guid>
		<description><![CDATA[&#160; &#160; A well executed social media strategy is fully integrated &#8211; each touch point has the appropriate social components to share, log in, or verify.  When you&#8217;ve done it correctly it will look seamless and natural.  When you&#8217;ve done it wrong, it can look awkward, desperate or even like you don&#8217;t understand the medium. [...]]]></description>
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		<title>7 Reasons to Invest in a Mobile Web site Versus an App</title>
		<link>http://blog.netplusmarketing.com/2011/05/7-reasons-to-invest-in-a-mobile-web-site-versus-an-app/</link>
		<comments>http://blog.netplusmarketing.com/2011/05/7-reasons-to-invest-in-a-mobile-web-site-versus-an-app/#comments</comments>
		<pubDate>Fri, 27 May 2011 13:26:49 +0000</pubDate>
		<dc:creator>Jody Pirrello</dc:creator>
				<category><![CDATA[deep dive week]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[web dev]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=2043</guid>
		<description><![CDATA[Have you ever found yourself trying to decide if a mobile web site or app better fits your brand? In our final mobile Deep Dive Week post, Jody Pirrello (VP, Technology) compares the features of each to help you make an informed decision . If you&#8217;ve found this useful we invite you to share it [...]]]></description>
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		<title>Mobile Design and Usability</title>
		<link>http://blog.netplusmarketing.com/2011/05/mobile-design-and-usability/</link>
		<comments>http://blog.netplusmarketing.com/2011/05/mobile-design-and-usability/#comments</comments>
		<pubDate>Thu, 26 May 2011 13:53:27 +0000</pubDate>
		<dc:creator>Jody Pirrello</dc:creator>
				<category><![CDATA[deep dive week]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[web dev]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=2017</guid>
		<description><![CDATA[Do you have a mobile web site?  If not, it&#8217;s likely in your plans for 2011.  In today&#8217;s Deep Dive Week article, Jody Pirrello (VP, Technology) gives an overview of mobile usability, discusses how to prioritize and shares a lesson about what *not* to do with your mobile web site. If you&#8217;ve found this useful [...]]]></description>
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		<title>Mobile Search &#8211; Are We There Yet?</title>
		<link>http://blog.netplusmarketing.com/2011/04/mobile-search-are-we-there-yet/</link>
		<comments>http://blog.netplusmarketing.com/2011/04/mobile-search-are-we-there-yet/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 15:16:06 +0000</pubDate>
		<dc:creator>Jody Pirrello</dc:creator>
				<category><![CDATA[deep dive week]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=1958</guid>
		<description><![CDATA[This ends our first Deep Dive Week. We had a blast and we hope you all did too. We&#8217;re not done yet though! Next week we&#8217;ll be publishing a PDF of this week&#8217;s articles as well as a bonus article on Facebook Search not included in the blog posts. If you&#8217;re already on our email [...]]]></description>
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		<title>Video Search – Trends and Best Practices</title>
		<link>http://blog.netplusmarketing.com/2011/04/video-search-%e2%80%93-trends-and-best-practices/</link>
		<comments>http://blog.netplusmarketing.com/2011/04/video-search-%e2%80%93-trends-and-best-practices/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 14:03:25 +0000</pubDate>
		<dc:creator>Jody Pirrello</dc:creator>
				<category><![CDATA[deep dive week]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=1923</guid>
		<description><![CDATA[&#160; As marketers, we understand the importance of video – both in terms of the opportunity to communicate the brand message as well as the investment in effort in dollars to produce. Video Distribution YouTube is certainly the biggest player, but there are several other noteworthy sites.  According to eBiz the top 10 video platforms [...]]]></description>
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		<title>Structured Data &#8211; Get More In Your SEO Results</title>
		<link>http://blog.netplusmarketing.com/2011/04/structured-data-get-more-in-your-seo-results/</link>
		<comments>http://blog.netplusmarketing.com/2011/04/structured-data-get-more-in-your-seo-results/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 11:42:25 +0000</pubDate>
		<dc:creator>Jody Pirrello</dc:creator>
				<category><![CDATA[deep dive week]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=1738</guid>
		<description><![CDATA[&#160; Web sites present lots of data – products, reviews, address, phone number, contact information – and it’s a search engine’s job to pour through it all and determine what it’s about and whether it’s relevant. Structured data help search engines do just that – figure out what your content is, when it’s relevant to [...]]]></description>
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		<title>blekko &#8211; Why should you care about another search engine?</title>
		<link>http://blog.netplusmarketing.com/2010/10/blekko-why-should-you-care-about-another-search-engine/</link>
		<comments>http://blog.netplusmarketing.com/2010/10/blekko-why-should-you-care-about-another-search-engine/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 12:42:46 +0000</pubDate>
		<dc:creator>Jody Pirrello</dc:creator>
				<category><![CDATA[search]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=1467</guid>
		<description><![CDATA[Blekko is a new search engine scheduled to launch at midnight Monday night. I&#8217;m sure you&#8217;re thinking &#8220;Another search engine? Why?&#8221; A few reasons why I like blekko. Blekko gives you organization. It allows you to do what&#8217;s called a &#8220;vertical search&#8221; in the industry. That is, you can search just a portion of the [...]]]></description>
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		<title>SEO degeekified</title>
		<link>http://blog.netplusmarketing.com/2010/07/seo-degeekified/</link>
		<comments>http://blog.netplusmarketing.com/2010/07/seo-degeekified/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 11:19:33 +0000</pubDate>
		<dc:creator>Jody Pirrello</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=1231</guid>
		<description><![CDATA[I&#8217;m sure you all know how important SEO (search engine optimization) is to the success and visibility of your site. SEO straddles technical implementation, content development and user behavior.  Today I&#8217;m going to focus on the technical side because that&#8217;s often the most mysterious to a non-technical person. There are several factors to consider when [...]]]></description>
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		<title>Real Time Web Publishing</title>
		<link>http://blog.netplusmarketing.com/2010/05/real-time-web-publishing/</link>
		<comments>http://blog.netplusmarketing.com/2010/05/real-time-web-publishing/#comments</comments>
		<pubDate>Wed, 26 May 2010 13:02:36 +0000</pubDate>
		<dc:creator>Jody Pirrello</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=1077</guid>
		<description><![CDATA[Last week, Google hosted its developer conference Google I/O.  There were sessions on mobile, chrome, social, geolocation, SEO, and the App Engine.  One of them that piqued my interest was v2.0 of their feeds API, including real time updates of RSS and Atom feeds. Real time updates impact users in several ways: They&#8217;re kept up [...]]]></description>
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