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	<title>Netplus Blog &#187; Mark Barletta</title>
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		<title>Google&#8217;s Instant Previews for Ads</title>
		<link>http://blog.netplusmarketing.com/2011/05/googles-instant-previews-for-ads/</link>
		<comments>http://blog.netplusmarketing.com/2011/05/googles-instant-previews-for-ads/#comments</comments>
		<pubDate>Tue, 03 May 2011 16:24:05 +0000</pubDate>
		<dc:creator>Mark Barletta</dc:creator>
				<category><![CDATA[articles]]></category>

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		<description><![CDATA[If you have searched for something on Google in the past few weeks you might have noticed something different. If you haven&#8217;t, then you aren&#8217;t looking close enough! So to put everyone on an even playing field let&#8217;s search for something on Google together. Type in the search term &#8220;Derek Jeter jersey&#8221; then hit search [...]]]></description>
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		<title>Google Product Extensions</title>
		<link>http://blog.netplusmarketing.com/2011/04/google-product-extensions/</link>
		<comments>http://blog.netplusmarketing.com/2011/04/google-product-extensions/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 11:52:53 +0000</pubDate>
		<dc:creator>Mark Barletta</dc:creator>
				<category><![CDATA[deep dive week]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=1714</guid>
		<description><![CDATA[This week we&#8217;re kicking off Deep Dive Week &#8211; a new monthly blog series where we choose a topic and post about it the entire week. We&#8217;re starting the series with Specialty Search and topics will include Pay Per Click (PPC), Search Engine Marketing (SEM), Local Search, Mobile Search and Search Engine Optimization (SEO). We&#8217;ve [...]]]></description>
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		<title>Search Ads Lead to Off-Line Sales</title>
		<link>http://blog.netplusmarketing.com/2011/04/search-ads-lead-to-off-line-sales/</link>
		<comments>http://blog.netplusmarketing.com/2011/04/search-ads-lead-to-off-line-sales/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 19:09:50 +0000</pubDate>
		<dc:creator>Mark Barletta</dc:creator>
				<category><![CDATA[articles]]></category>

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		<description><![CDATA[Do online search campaigns lead to in-store sales? That is a question very often asked to us in our industry and after a few studies that have been completed (mostly by Google), I think it is safe to say, they most certainly do! Online advertising is just one of the levers a business can use [...]]]></description>
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		<title>Google Headline Changes &#8211; Good or Bad?</title>
		<link>http://blog.netplusmarketing.com/2011/03/google-headline-changes-good-or-bad/</link>
		<comments>http://blog.netplusmarketing.com/2011/03/google-headline-changes-good-or-bad/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 15:07:20 +0000</pubDate>
		<dc:creator>Mark Barletta</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=1678</guid>
		<description><![CDATA[Whoever works with paid search these days knows what the number&#8217;s 25-35-35 stand for. This is the character limit given in Google AdWords standard text ads for the headline, description line 1, &#38; description line 2. But a recent change with how Google handles the ad copy gives marketing professionals the possibility of having your [...]]]></description>
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		<title>Understanding Quality Score</title>
		<link>http://blog.netplusmarketing.com/2010/12/understanding-quality-score/</link>
		<comments>http://blog.netplusmarketing.com/2010/12/understanding-quality-score/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 22:58:13 +0000</pubDate>
		<dc:creator>Mark Barletta</dc:creator>
				<category><![CDATA[analytics]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=1581</guid>
		<description><![CDATA[Some of the most prevalent questions I come across in Paid Search marketing are, What are the factors that go into Quality Score and What can I do to improve my keyword Quality Score. This question is asked by clients, brand managers, co-workers, and Paid Search marketers themselves. But to understand how to improve Quality [...]]]></description>
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		<title>Bing Withdraws CashBack Program</title>
		<link>http://blog.netplusmarketing.com/2010/06/bing-withdraws-cashback-program/</link>
		<comments>http://blog.netplusmarketing.com/2010/06/bing-withdraws-cashback-program/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 19:28:07 +0000</pubDate>
		<dc:creator>Mark Barletta</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=1145</guid>
		<description><![CDATA[Microsoft announced they are retiring the Bing Cashback program as of July 30, 2010. Cashback launched on May 21, 2008 as an attempt to increase market share for their search engine, back then named Live.com. Over the years, Microsoft claimed Cashback was successful in gaining momentum for the search engine. They even used TV commercials [...]]]></description>
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		<title>Bing Available On The iPhone 4</title>
		<link>http://blog.netplusmarketing.com/2010/06/bing-available-on-the-iphone-4/</link>
		<comments>http://blog.netplusmarketing.com/2010/06/bing-available-on-the-iphone-4/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 19:15:02 +0000</pubDate>
		<dc:creator>Mark Barletta</dc:creator>
				<category><![CDATA[mobile]]></category>
		<category><![CDATA[news]]></category>

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		<description><![CDATA[Steve Jobs just announced that Bing will now be a search choice for the iPhone. Google remains the “default” option on Safari. But Bing now becomes the third search option after Google and Yahoo.]]></description>
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