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Archive for the ‘mobile’ Category

Web Development News, Tips, and Tricks

Jim DelPizzo Monday, March 29th, 2010

Since I have been living in the dark ages without a smart phone for some time now, I have decided to make the leap. But before I could make the jump I had to figure out where to jump. On one side of the cliff was Apple’s iPhone which has been around for a couple years and those who have it love it. On the other side of the cliff was the Nexus One from Google.

I heard from all the iPhone users how they love their phone and don’t know how they lived without it and have read the reviews on the Nexus One on what it can do. So let’s take a closer look at each phone.

iPhone – the good, the bad, and the ugly

One of the first smart phones on the market the iPhone is the leader of all smart phones for now. With over 25 million iPhones sold worldwide that is a good start. There have been over a billion applications downloaded for this phone. So the iPhone has the masses behind it. I mean could 25 million people really be wrong?

The one problem with the applications are that they have to go through the Apple review before the world can see them. So if Apple doesn’t like the Application then no one will ever see it.

The iPhone is only available for one carrier and that is AT&T, which does limit some people who are locked into contracts with their phone. The Nexus one has begun to open up to different carriers, at first it was just T-Mobile. Now Sprint and Verizon have joined in.

The next iPhone is due out soon with a new OS which could fix some of the problems. Just like any hardware as soon as you buy it there is something better coming out.

Nexus One – the good, the bad, and the ugly

The Nexus One is a Google phone with the Andriod OS. This phone came out in late Jan 2010, it has a lot of the features of the iPhone. Some even say the iPhone on steroids. The Nexus Phone is fully integrated with all of Google’s online applications. gmail, gchat, Google docs, Google maps, and Google calendar.

As of right now the application library is not as refined as the iPhones, but there is no review process for these applications so in the upcoming months you can expect more and more applications. Also the android sdk is free, which means you can start building your own applications and get them up on your phone in no time. For Apple users the SDK package is free but to submit your applications you need to register with apple and it costs $99.00.

The browser which is preloaded on the Nexus One does not have a zoom option, though you could always download another browser. As with anything new there are not many products out there just yet for the Nexus One, like docking stations so you can play your music or as an alarm clock. Though I am sure they are on their way.

Another problem is the memory space on the Nexus One. You can store a lot more applications on the iPhone compared to the Nexus One.

Since the Nexus One allows multiple programs to be running at once it is a drain on the battery.

So as of early last week I am the owner of my very own smart phone, the Nexus One. One of the key points was building my own applications. Since I am a computer engineer having more control over my phone was important to me. I also liked how you have more control over the first four screens. You can add applications, you can customize moving backgrounds, and you can add widgets to give updates on scores, FaceBook and twitter without having the application up and running.

So now that I am a smart phone owner what applications do you have? Which are the best applications out there for both iPhones and Droids?

Your WordPress Blog, Mobile-Friendly in 5 Easy Steps

Roman Zubarev Wednesday, January 27th, 2010

2010 will continue to see mobile developers and designers work hard in keeping up with consumers expectations. You see, we’ve been spoiled when it comes to web content. Things simply look great and work well on computers after years of design being poured into the same ol’ screen resolutions.

It’s on our mobile devices where things get hazy. Recently, the variety of phones has expanded the playing field and most existing content is rendered poorly on these devices. Many brands as well as publishers have taken notice and already jumped on the bandwagon, developing iPhone apps and special mobile-friendly landing pages.

This is great for consumers and now bloggers can also get in on the action. If you use WordPress, and there’s a good chance your site is one of the 202 million which do, you don’t need to look further than Brave New Code’s WPtouch WordPress Plugin.

In their own words: “WPtouch automatically transforms your WordPress blog into a web-application experience when viewed from an iPhone, iPod touch, Android, or BlackBerry Storm touch mobile device.”

Although not every mobile device is supported, some of the most popular web-browsing ones are, enabling you to provide a great experience to your on-the-go readers.

Here’s how to get set up in 5 easy steps:

1) Login to your WordPress blog dashboard.

2) In the Plugins area, click Add New and search for “WPtouch iPhone Theme”.

3) Select the first result – “WPtouch iPhone Theme” and install the plugin.

4) Activate the plugin. It works right out of the box!

5) Configure to taste.

WPtouch comes pre-packaged with several great features and offers immediate benefits:

- No coding required
- Faster site load time on mobile devices
- Automatic recognition of device type
- Mobile-friendly and easy to digest content formatting
- jQuery and Ajax visual effects for navigation
- Custom style and color options
- Social capabilities including Twitter, bookmarking and e-mail
- Neatly organized and easy to use admin panel
- 3rd party plugin support

When finished, give it a test drive by visiting your blog or ours on a compatible device. The final result should look something like this:

Original

After WPtouch

Happy blogging!

A Connected Day at the Beach

Robin Neifield Sunday, August 23rd, 2009

Sat on the beach today and read for hours on my Kindle, checked the weather on the included browser and then used my iphone to check my email, text my kids and tweet my friends. Probably no one knows more about me than Amazon and ATT yet the only advertising I was exposed to came by blimp overhead or the banners that trail after an airplane. Are we at the point where we can no longer take that for granted? Can you envision a day when every single time you use a connected device of any kind it will be accompanied by a targeted commercial message?

I hope it doesn’t happen. I hope the value of the content and connectedness does not always come with a price tag because I fear a consumer backlash – rational or otherwise- against all advertising content if we as an industry overstep our boundaries and fatigue our consumer base. It was a beautiful day BTW.

The New Normal

Robin Neifield Tuesday, July 21st, 2009

The New Normal is a phrase we have been hearing a lot lately. There is or will be a new normal for savings and consumption in America as consumers respond to recessionary stress and come to terms with the fact that their houses won’t automatically increase in value each year, that credit won’t always be available or that a good job is not a given. It’s made us all a little more humble and thankful for what we have and a lot more cautious.

With the release of the new Forester five year interactive marketing forecast it is crystal clear that marketers now have a new normal that leans heavily on interactive strategies at the expense of traditional marketing and advertising budgets. It also highlights the continued importance of bread and butter tactics like search and display advertising to reach and motivate online audiences. While we can expect sexier tactics like mobile and social to grow, they will be impressive growth by percentages but still a small piece of the digital strategy pie. It appears that for interactive marketers their new normal will continue to rely largely on display media to generate awareness and create demand and search to absorb and channel that demand.

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