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2010 – An Award-Winning Year for NetPlus

Roman Zubarev Monday, September 13th, 2010

Being recognized is always nice, but client results are truly the greatest reward. Results are driven by a clear focus on objectives, innovation, creativity, sound strategy, savvy integration and crisp execution. Understanding the power of social media is also essential as digital evolves. That is why we are particularly proud of our team and the recognition we have earned so far this year from some of the industry’s most competitive and prestigious organizations.

  • August 30, 2010 — NetPlus was named an OMMA Awards finalist for “Deb Shops Model Search” campaign and is now one of three in consideration for the Apparel, Fashion category in Integrated Online Campaigns.
  • August 18, 2010 – Philadelphia Business Journal ranks NetPlus #1 Non-pharma Digital Agency in Philadelphia Region.
  • August 17, 2010 – NetPlus was honored with a 2010 ClickZ Connected Marketing Award with an Honorable Mention for Best Use of Social Media Marketing for the Deb Model Search 2009 campaign. The ClickZ Connected Marketing Awards 2010 recognize brands and organizations that have embraced innovation and creativity to connect with their audiences – and drive results.
  • July 7, 2010 – AON Insurance won the PDMA Benny for the “Outstanding Nurse Search” Social Media Campaign developed in partnership with NetPlus. The campaign was developed to help discover, showcase and share the stories of American nurses across the country.
  • April 26, 2010 – The Web Marketing Association recognized NetPlus Marketing, Inc. with top billing in two categories of the 2010 Internet Advertising Competition (IAC) awards. NetPlus Marketing’s work on Deb Shop’s “Deb Girl Online Model Search” campaign took the top award in the Best Retail Online category. Additionally, the Smart Select/Ready Wrench Rich Media Banner campaign for Black & Decker took the top spot in the Best Retail Rich Media Online category.

For other successful campaigns and case studies, please visit our featured work area.


My Last Day: NetPlus Through an Intern’s Eyes

Martina Crane Friday, September 10th, 2010

Five months and five days ago, I wrote an entry called “My Fist Week: NetPlus Through an Intern’s Eyes”. Now, I am writing somewhat of a farewell. My time here at NetPlus Marketing has come to a close, and next Monday, I will resume the life of a regular college student. It will be strange not to wake up and come into the office on Monday morning to see the usual faces. A main reason why I chose NetPlus was because of the work environment here. The people are friendly and approachable. Over the past 5 months or so, I’ve come to get to know each of them, as more than mere coworkers. It was these people who taught me the most throughout my time here.
When I started out, I was afraid of a dog eat dog business world scenario, where the person didn’t matter so long as the deadline was met. It’s business after all, what else should you expect. That attitude, that specific American business idea, is one that I detest, but thought I would just have to live with. In the time I’ve spent here I have learned that you don’t have to sell out to succeed. Work and play can intermingle so long as all of the work gets done properly. At NetPlus it isn’t about a big bad competitive world, it’s about a team. At meetings we take time to pay thanks to people who had to work especially hard, who went above and beyond the call of duty. It’s not just about the next quarterly goal, it’s also about what is going on in each of our lives outside the office walls. This company has something the business world can often times lack, heart.
If I were to have to choose one lesson learned, it would be that even in the business world you can honor your heart and still make a profit. The people here are passionate about what they do. They thrive on the energy of the team, and even when clients have scrapped everything you’ve worked on two weeks before launch, everyone’s still excited. When there’s downtime, someone will always be around to talk to. Even the two women who founded this company have taken time out just to chat with me. They acted as bosses, mentors, and peers simultaneously. Each person in this office is treated with respect, and great concern is taken when misfortune touches anyone in the office.
I have learned link building, and every kind of social media. I have learned the ways of conference calls and quarterly meetings. I have been published to a blog and to client’s websites. I’ve played part in campaigns that touched countless lives after launch. This list could continue for a very long time. However, the commonality amongst it all is the quality of work produced each time, by the team of high caliber individuals that make up the NPM staff. At the end of the day, it’s not about what work you’re doing, it’s the manner in which you accomplish your goals. The way they go about working here, at NetPlus, is something I will always respect and admire. I learned more than just “the business” here, I learned what kind of business person I should be, and how those two terms, business and person, can co-mingle harmoniously.

Web Development News, Tips, and Tricks

Jim DelPizzo Thursday, May 27th, 2010

Today I’m going to bring you through another simple example of JQuery. Getting the basics of JQuery is really simple and can enhance your projects quickly.

Challenge
I want to put an image on a page and when you click that image, display an overlay with a flash game (could also be videos, an image, or even an external site) inside a modal box.

How to Implement
To solve this problem you could re-invent the wheel or use a very simple jQuery library from a website called no margin for errors. They have created a simple jQuery library which makes this overlay problem a simple fix. Click here to download their sample code.

At the top of the page you need to include the jQuery library from google and also the pretty photo library along with the style sheet.

Before the closing HTML tag you need to add this code

What this code does is set up all links on the page with the tag REL set to prettyPhoto to preform the pretty photo overlay.

Here is how you set up the links

The title information will show up under the content of the overlay. If you use an image the image alt tag will be the title of the overlay box.

Samples

Image linking to a video

Real World Example – image linking to a flash game

My First Week: NetPlus Through an Intern’s Eyes

Martina Crane Monday, April 5th, 2010

What do I wear?  What’s the boss going to be like?  What about the coworkers?  Who am I going to get lunch with?  Should I be friendly or quietly do my work?  Am I going to spend my days filing and answering phones?  Will I be the coworker or the intern?  Will I matter?

The first day of work in the “real world” is an anxiety ridden rite of passage.  You’ve toiled away for hours at your computer to design the perfect resume, put yourself together for the interview, nailed it, and got the job.  The worst part is over, or so you think, until the night before you start, when you toss and turn wondering what tomorrow will bring.

This week I began a six month co-op with NetPlus Marketing.  I spent most of Sunday night tossing and turning. On Monday, I magically managed not to get lost on the way to work in the morning, parked the car, took a deep breath, and walked into the office.  I was about to find out what I’d gotten myself into.    After growing up hearing about the cut throat environment of office life, I had my doubts about being a “working stiff.”  I did not want to spend the next six months of my life looking over my shoulder, making sure not to get taken advantage of by the coworker who will do anything to get ahead.  Filing papers, answering phones and being called the “intern” was not at the top of my to-do list either.  No one wants to spend eight hours a day feeling worthless and underappreciated.  Luckily enough for me, NetPlus is not that kind of agency.

From day one I was integrated into the team here.  I’ve met with department heads and sat in on conference calls.  The white boards full of brainstormed ideas and the conference room, they really do exist.  NetPlus may not be a huge firm but it does have a lot of heart.  As Francesca Reigler said, “Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”  The attitude within this office is definitely the latter.  The people here have managed to create and maintain an interoffice family.   Everyone, including me, has a valuable part in the marketing process.  I have already been allowed to work on accounts with ConAgra Foods’ Rotel brand as well as DEB shops.  When I was 13, I was searching through the sales rack at DEB, now I am helping run their advertising campaign.  That’s a little crazy.

With the first week under my belt, all of my Sunday evening doubts have vanished.  I am now part of the working world, with a grown up email address and personal extension.  I have given input in meetings, contributed to society, and had a great time doing it thanks to everyone here at NetPlus.

New Site Launch: Black & Decker 100 Years

Jody Pirrello Wednesday, February 17th, 2010

Launch days are always exciting here at the NetPlus offices.  Celebrating the culmination of months of hard work, creative thinking and team work never gets old.

Today we get to celebrate Black & Decker’s 100th Anniversary web site.

Black & Decker 100th Anniversary web site

Some of the features we’re proud of:

  • Dustbuster vs Dust Bunny – A custom-developed Flash game with social tie-ins to twitter and facebook.
  • Interactive Timeline – A gorgeous review of Black & Decker’s 100 years – from the car the founders sold to start the company, to the tools used to renovate the Statue of Liberty, to the new technology in their Smart Select and Ready Wrench products.
  • Share Your Story – The brand connects with their most loyal fans, and a monthly sweepstakes to win some great tools!  I only wish we were allowed to enter…

A beautiful site for us all to celebrate.  Thanks to the entire NPM team (in alphabetical order) Aubrey, Ben, Denise, Jim, John B, John S, Ken, Sean, Tim and Todd.

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NetPlus Marketing, Inc
625 Ridge Pike
Building E, Suite 200
Conshohocken, PA 19428
t: 610-897-2380
f: 610-897-2381

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