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Life Outside of the Digital Bubble

Robin Neifield Wednesday, June 23rd, 2010

Sometimes we get so wrapped up in the monumental task of keeping up to date with all the advances and changes within our industry that our outside interests and community responsibilities fall off our schedules. This morning I had the privelege and pleasure to attend an event hosted by the American Red Cross honoring the blood donors in Chester County, one small area of the Penn-Jersey Blood Services Region. As Board Chair for this region I often get to see the men and women who ensure that a safe and reliable blood supply is at hand when we need it.

I was amazed today as we honored corporations like Vanguard and Centocor as well as organizations like Paoli Hospital and Coatesville High School among many others who devote countless man hours and resources to recruit, manage and run regular blood drives. These are all great corporate citizens but the real heroes of the day are the blood donors themselves. Among the hundreds of attendees for this morning’s event were dozens of individuals who have – one pint at a time – contributed 10, 20, 25 even up to 44 GALLONS of blood in their lifetime. In doing so they have truly given the gift of life many times over.

There is a serious shortage of Type O Negative blood right now. Support the Red Cross today by giving blood. An hour of your time can save up to 3 lives!

http://www.redcrossblood.org/make-donation

My First Week: NetPlus Through an Intern’s Eyes

Martina Crane Monday, April 5th, 2010

What do I wear?  What’s the boss going to be like?  What about the coworkers?  Who am I going to get lunch with?  Should I be friendly or quietly do my work?  Am I going to spend my days filing and answering phones?  Will I be the coworker or the intern?  Will I matter?

The first day of work in the “real world” is an anxiety ridden rite of passage.  You’ve toiled away for hours at your computer to design the perfect resume, put yourself together for the interview, nailed it, and got the job.  The worst part is over, or so you think, until the night before you start, when you toss and turn wondering what tomorrow will bring.

This week I began a six month co-op with NetPlus Marketing.  I spent most of Sunday night tossing and turning. On Monday, I magically managed not to get lost on the way to work in the morning, parked the car, took a deep breath, and walked into the office.  I was about to find out what I’d gotten myself into.    After growing up hearing about the cut throat environment of office life, I had my doubts about being a “working stiff.”  I did not want to spend the next six months of my life looking over my shoulder, making sure not to get taken advantage of by the coworker who will do anything to get ahead.  Filing papers, answering phones and being called the “intern” was not at the top of my to-do list either.  No one wants to spend eight hours a day feeling worthless and underappreciated.  Luckily enough for me, NetPlus is not that kind of agency.

From day one I was integrated into the team here.  I’ve met with department heads and sat in on conference calls.  The white boards full of brainstormed ideas and the conference room, they really do exist.  NetPlus may not be a huge firm but it does have a lot of heart.  As Francesca Reigler said, “Happiness is an attitude. We either make ourselves miserable, or happy and strong. The amount of work is the same.”  The attitude within this office is definitely the latter.  The people here have managed to create and maintain an interoffice family.   Everyone, including me, has a valuable part in the marketing process.  I have already been allowed to work on accounts with ConAgra Foods’ Rotel brand as well as DEB shops.  When I was 13, I was searching through the sales rack at DEB, now I am helping run their advertising campaign.  That’s a little crazy.

With the first week under my belt, all of my Sunday evening doubts have vanished.  I am now part of the working world, with a grown up email address and personal extension.  I have given input in meetings, contributed to society, and had a great time doing it thanks to everyone here at NetPlus.

Relationships Matter

Denise Zimmerman Wednesday, December 23rd, 2009

We talk a lot about relationships in marketing. We use relationship terms to describe how we connect, interact and engage with our customers. We emphasize things like adding value, trust, being authentic…How we build and maintain these relationships matters.

During this holiday season,  perhaps we should take at least a few minutes to consider how what we extol for our customers may also enhance the relationships in our personal/family lives as well as in the lives of those people who we work with.

People…whether they are customers, family, friends, co-workers, colleagues….are what really matter.

If Toys Could Talk

Robin Neifield Thursday, September 24th, 2009

I keep a couple of toys on my desk. It has nothing to do with my lack of maturity or attention span and everything to do with the mindless fidgeting that seems to unleash my creative side. There are probably studies that would support this theory though I can’t name them.

One of my favorite toys is a bunch of magnets in straight links and balls that can be arranged and rearranged in any manner of ways. Lately I have kept it at the front of my desk and have been fascinated by the various ways that people interact with the toy when they come to my office. What does your play style say about you?

  • The construction engineer – this person takes the magnets and arranges them in a logical, symmetrical pattern. They seem to take it personally if the odd leftover piece ruins their masterpiece. Strangely this group seems to think in only one dimension and all their designs are flat to the desk surface.
  • The aspirationalist- constructs wildly imaginative and often vertical towers, they often try to bend the straight line and ball format into something less conventional — with mixed success I might add.
  • The demolition expert – grabs the magnets in their current configuration and squeezes away all form or function into an irregular mass. Not sure what they are trying for but it usually results in one or two balls drifting off the desk and onto the floor. They seem so satisfied.
  • The action hero – uses the physical properties of these strong magnets to create movement without contact. They will construct wheels with spokes and wands to spin them around on the desk or create battles of attraction or repelling between magnets placed just-so far apart.
  • The scientist – creates their own experiments, Often linking straight magnets and ball magnets in a long line to test how many they can add and hold up in the air until the line breaks.

I am sure none of this is conscious. But interestingly, most people fall into the same activities repeatedly. I wonder if these match any behavioral marketing personas or if this is simply another lesson that people are different? They approach their lives differently and may need different cues, tools, content and other options in the websites they visit and applications they use. Lesson learned — the fun way.

Mergers That Wouldn’t Suck

Dave Larkins Wednesday, September 16th, 2009

Most mergers are boring.  They seem exciting at the time. AOL buys Time Warner!!  Google buys YouTube!!  Imagine the possibilities!  They buy them for advertising.  Its like one huge media buy.  Here are some less traditional mergers I would really like to see happen:

  1. Apple buys Black & Decker.  I’ll be the first in line for the iHammer.  I have no idea what it will do but I’m buying it
  2. NetPlus buys Chipotle.  Please tell me how burritos would not help us win pitches.
  3. Microsoft buys Nissan.  Seriously, lets stop screwing around with this SYNC stuff and get down to business.
  4. Nintendo buys Southwest Airlines.  Game planes people, game planes.
  5. Apple buys Barnes and Noble.  Sorry to use Apple again, but the thought of merging the Apple Store with an awesome bookstore makes me happy.
  6. Dreamworks buys Starbucks.  Movie Magic + Coffee = Yes
  7. Philadelphia Eagles buy Philadelphia 76’ers.  Constant stream of tight ends and wide receivers.
  8. Apple buys Whole Foods.  Sorry, I have no control over it.
  9. Trader Joe’s buys TGI Fridays.

Love to see any of those.  You got any?

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