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	<title>Netplus Blog &#187; ppc</title>
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		<title>Mobile Paid Search</title>
		<link>http://blog.netplusmarketing.com/2011/05/mobile-paid-search/</link>
		<comments>http://blog.netplusmarketing.com/2011/05/mobile-paid-search/#comments</comments>
		<pubDate>Wed, 25 May 2011 12:37:42 +0000</pubDate>
		<dc:creator>Nicholas Pirlis</dc:creator>
				<category><![CDATA[deep dive week]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=2003</guid>
		<description><![CDATA[Did you know that search is one of the top mobile activities? In today&#8217;s Deep Dive Week article, Integrated Media Supervisor Nick Pirlis gives you an introduction to mobile paid search and how you can use it to leverage this important channel for your brand or business.  If you&#8217;ve found this useful we invite you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Product Extensions</title>
		<link>http://blog.netplusmarketing.com/2011/04/google-product-extensions/</link>
		<comments>http://blog.netplusmarketing.com/2011/04/google-product-extensions/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 11:52:53 +0000</pubDate>
		<dc:creator>Mark Barletta</dc:creator>
				<category><![CDATA[deep dive week]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=1714</guid>
		<description><![CDATA[This week we&#8217;re kicking off Deep Dive Week &#8211; a new monthly blog series where we choose a topic and post about it the entire week. We&#8217;re starting the series with Specialty Search and topics will include Pay Per Click (PPC), Search Engine Marketing (SEM), Local Search, Mobile Search and Search Engine Optimization (SEO). We&#8217;ve [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Thanks Google, but no thanks…</title>
		<link>http://blog.netplusmarketing.com/2011/01/thanks-google-but-no-thanks%e2%80%a6/</link>
		<comments>http://blog.netplusmarketing.com/2011/01/thanks-google-but-no-thanks%e2%80%a6/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 19:57:43 +0000</pubDate>
		<dc:creator>Stephen Donlin</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=1659</guid>
		<description><![CDATA[Last week Google announced that they will be standardizing all AdWords display URLs to display in lowercase characters. By standardizing all of the display URLs on within sponsored ads Google is able to improve user metrics, including clickthrough rates. We may not question that standardizing all of the URLs on a page improves click-through rates; [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How to get the Facebook &#8216;LIKE&#8217; to do the heavy lifting</title>
		<link>http://blog.netplusmarketing.com/2011/01/how-to-get-the-facebook-like-to-do-the-heavy-lifting/</link>
		<comments>http://blog.netplusmarketing.com/2011/01/how-to-get-the-facebook-like-to-do-the-heavy-lifting/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 16:11:30 +0000</pubDate>
		<dc:creator>Jim DelPizzo</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[web dev]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=1579</guid>
		<description><![CDATA[In an early Web Development News, Tips, and Tricks post I showed how to implement the Facebook &#8216;LIKE&#8217; button. After I implemented this on a couple sites I started doing some more research to understand how my site could take full advantage of the &#8216;LIKE&#8217; button. There are a few steps you need to take [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Microformats &#8211; Big Things Come in Little Packages</title>
		<link>http://blog.netplusmarketing.com/2010/04/microformats-big-things-come-in-little-packages/</link>
		<comments>http://blog.netplusmarketing.com/2010/04/microformats-big-things-come-in-little-packages/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 19:51:27 +0000</pubDate>
		<dc:creator>Jody Pirrello</dc:creator>
				<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web dev]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=974</guid>
		<description><![CDATA[Let&#8217;s start with the basics. Microformats (or Rich Snippets, as named by Google) are a way of formatting data that&#8217;s both human- and computer-readable. Put another way, they&#8217;re a way of formatting content on your web site for easy reading by both visitors and search engines. It&#8217;s like putting meta tags in the open for [...]]]></description>
		<wfw:commentRss>http://blog.netplusmarketing.com/2010/04/microformats-big-things-come-in-little-packages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>SMX West 2010</title>
		<link>http://blog.netplusmarketing.com/2010/03/smx-west-2010/</link>
		<comments>http://blog.netplusmarketing.com/2010/03/smx-west-2010/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 14:18:58 +0000</pubDate>
		<dc:creator>Jody Pirrello</dc:creator>
				<category><![CDATA[conventions & festivals]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SMX West]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=671</guid>
		<description><![CDATA[SMX West starts today and I&#8217;m jazzed to see what comes out of their first show of the year.  While I&#8217;m not attending the conference it doesn&#8217;t mean I&#8217;ll be shut out of all the good that comes out of the show. SMX Now - I&#8217;ll be watching @SMX and the hash tag #SMX on [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Is the “Power I” the answer to consumer digital privacy concerns?</title>
		<link>http://blog.netplusmarketing.com/2010/01/is-the-%e2%80%9cpower-i%e2%80%9d-the-answer-to-consumer-digital-privacy-concerns/</link>
		<comments>http://blog.netplusmarketing.com/2010/01/is-the-%e2%80%9cpower-i%e2%80%9d-the-answer-to-consumer-digital-privacy-concerns/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 21:11:03 +0000</pubDate>
		<dc:creator>Robin Neifield</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[FTC guidelines]]></category>
		<category><![CDATA[online privacy]]></category>
		<category><![CDATA[power i]]></category>

		<guid isPermaLink="false">http://blog.netplusmarketing.com/?p=375</guid>
		<description><![CDATA[In an effort to fend off FTC regulation on digital privacy, the IAB this week endorsed a symbol to be used in banner ad campaigns as part of an industry endeavor to demonstrate our ability to self regulate.  The icon, dubbed the “Power I”, was designed and focus group tested by a consortium of industry [...]]]></description>
		<wfw:commentRss>http://blog.netplusmarketing.com/2010/01/is-the-%e2%80%9cpower-i%e2%80%9d-the-answer-to-consumer-digital-privacy-concerns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Internets Make You More Smarter!</title>
		<link>http://blog.netplusmarketing.com/2009/11/the-internets-make-you-more-smarter/</link>
		<comments>http://blog.netplusmarketing.com/2009/11/the-internets-make-you-more-smarter/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 13:59:36 +0000</pubDate>
		<dc:creator>Bob Clements</dc:creator>
				<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[brain function]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[ucla]]></category>

		<guid isPermaLink="false">http://ecbiz66.inmotionhosting.com/~blogne5/?p=172</guid>
		<description><![CDATA[Excuse the humorous title. I came across an article awhile back that reviewed some very interesting findings from UCLA. Apparently, using the internet to solve problems/answer questions is enhancing human brain function. They explained how the test was conducted and the results were almost immediately recognizable. In only one week of participants conducting online search [...]]]></description>
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		<slash:comments>0</slash:comments>
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