SMX West starts today and I’m jazzed to see what comes out of their first show of the year. While I’m not attending the conference it doesn’t mean I’ll be shut out of all the good that comes out of the show.
- SMX Now - I’ll be watching @SMX and the hash tag #SMX on twitter as well as their blog to hear the goings on.
- Blogs - I’ll also be checking Google blogs via my custom RSS feed.
- Slideshare - I’ll be stalking slideshare for the next few weeks to view attendees’ recaps and presenters’ decks that get posted after the conference is over. BTW, I prefer using Google to search slideshare than slideshare itself – it gives me a lot more control (e.g., I can exclude Samsung in my search because it’s not relevant). Here’s my search for all of last year’s SMX decks on slideshare. Don’t let the complexity of my search scare you – if you don’t know Google’s shorthand you can build it using their advanced search.
We can’t all be everywhere all the time. Keeping up with evolving technology just takes a little planning and a little knowledge of how to use the tools we have.
BTW, I wrote a detailed post on tracking conferences last year. It covers some of what I reviewed today as well as facebook, Google alerts, Delicious and more.
In an effort to fend off FTC regulation on digital privacy, the IAB this week endorsed a symbol to be used in banner ad campaigns as part of an industry endeavor to demonstrate our ability to self regulate. The icon, dubbed the “Power I”, was designed and focus group tested by a consortium of industry players including the IAB, the DMA, the ANA and the AAAAs to alert consumers when behavioral targeting is employed. It is part of a larger consumer education push that will ask “Why did I get this ad?” in smallish type on behavioral banner ads and provide a link to a page with information about privacy in advertising. Major online advertisers are expected to start incorporating the symbol in ads this summer though they are not mandated to do so.
