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Archive for the ‘social media’ Category

2010 – An Award-Winning Year for NetPlus

Roman Zubarev Monday, September 13th, 2010

Being recognized is always nice, but client results are truly the greatest reward. Results are driven by a clear focus on objectives, innovation, creativity, sound strategy, savvy integration and crisp execution. Understanding the power of social media is also essential as digital evolves. That is why we are particularly proud of our team and the recognition we have earned so far this year from some of the industry’s most competitive and prestigious organizations.

  • August 30, 2010 — NetPlus was named an OMMA Awards finalist for “Deb Shops Model Search” campaign and is now one of three in consideration for the Apparel, Fashion category in Integrated Online Campaigns.
  • August 18, 2010 – Philadelphia Business Journal ranks NetPlus #1 Non-pharma Digital Agency in Philadelphia Region.
  • August 17, 2010 – NetPlus was honored with a 2010 ClickZ Connected Marketing Award with an Honorable Mention for Best Use of Social Media Marketing for the Deb Model Search 2009 campaign. The ClickZ Connected Marketing Awards 2010 recognize brands and organizations that have embraced innovation and creativity to connect with their audiences – and drive results.
  • July 7, 2010 – AON Insurance won the PDMA Benny for the “Outstanding Nurse Search” Social Media Campaign developed in partnership with NetPlus. The campaign was developed to help discover, showcase and share the stories of American nurses across the country.
  • April 26, 2010 – The Web Marketing Association recognized NetPlus Marketing, Inc. with top billing in two categories of the 2010 Internet Advertising Competition (IAC) awards. NetPlus Marketing’s work on Deb Shop’s “Deb Girl Online Model Search” campaign took the top award in the Best Retail Online category. Additionally, the Smart Select/Ready Wrench Rich Media Banner campaign for Black & Decker took the top spot in the Best Retail Rich Media Online category.

For other successful campaigns and case studies, please visit our featured work area.


Using Facebook for Logins to Your Website

Jim DelPizzo Tuesday, August 31st, 2010

Last year we helped the Deb shops run the Deb Model Search. One of the features we used was a simple login script. A user had to register with the site and give some information like name, email, username and a password in order to submit a profile or to vote. A registered user could only vote for a model once per day.

What ended up happening was some people used web applications to create fake email accounts as a way to get around the rules and vote for a model more than once a day. We ended up catching on to this when searching which email addresses were voting for the profiles.

One way to solve this is to use Facebook’s Single Sign-on (SSO). Using SSO as the registration process for your site enables users to log on with their Facebook account. Once a user logs in to your site with his or her Facebook account, you can access the user’s account information from Facebook, and the user is logged in to your site as long as he or she is logged in to Facebook.

This also enables social sharing with their friends on their walls when they submit or vote – integrating your site with Facebook.

To do this you need to be part of the Facebook developers group and create a new application to get an application ID. Here is some example code to set up a quick page to test:

define(‘FACEBOOK_APP_ID’, ’116515581710958′);
define(‘FACEBOOK_SECRET’, ‘a35d0afaddf41e092de8261f49d1f8c9′);

function get_facebook_cookie($app_id, $application_secret) {
$args = array();
parse_str(trim($_COOKIE['fbs_' . $app_id], ‘\\”‘), $args);
ksort($args);
$payload = ”;
foreach ($args as $key => $value) {
if ($key != ‘sig’) {
$payload .= $key . ‘=’ . $value;
}
}
if (md5($payload . $application_secret) != $args['sig']) {
return null;
}
return $args;
}

$cookie = get_facebook_cookie(FACEBOOK_APP_ID, FACEBOOK_SECRET);

?>

xmlns:fb=”http://www.facebook.com/2008/fbml”>

Your user ID is


Example of Facebook Login

When a user clicks on the login button a popup will appear with the facebook login box.

After the user logins in they will be presented with an access box which will allow your web site to connect to that users profile.

After the access window you now have access to the facebook user id stored as a cookie. You can use this ID in your code for registered users on your site. We used this feature in the RO*TEL Across America Recipe contest which uses the Facebook Login, Facebook Like, and Google Maps.

You Don’t Get To 500 Million Friends Without Making A Few Enemies

Roman Zubarev Monday, August 23rd, 2010

I couldn’t help but use the tagline for the upcoming movie, “The Social Network” as the title for this post. It’s attention grabbing.

In theaters October 1st, 2010, The Social Network will tell the story of how Mark Zuckerberg launched a revolution in communication and became the youngest billionaire in history. Success didn’t come without hurdles and the film will also reveal both personal and legal complications that challenged Mark and tested his mettle.

I’m looking forward to giving it a watch this fall and getting to know the Facebook empire better. Digital communities and user behavior is fascinating to study, especially when going from 1 to 500 million members in 6 short years. Countless blog posts and articles have been written about Facebook, but this will be the first feature length film. Should be a fun ride.

Watch the trailer here:

Diaspora, the anti-Facebook?

Martin Witiak Tuesday, June 1st, 2010

Diasproa, an idea from four New York University students disagree that online social sites, mainly Facebook, shouldn’t be allowed to have access and or own all the personal data that flows through their social networks. What Diaspora is aiming to do is to have no middle men like facebook, twitter, Google have access to your private data except you and your friends.

Diaspora aims to be a distributed network, where totally separate computers connect to each other directly. This sounds like peer to peer file sharing network. They even call each computer a “seed” as they do in the bit torrent world. Data sharing with only people you want to share with is the goal of Diasproa.

Set up might be the major drawback as many non- technical users might find it a little too difficult to comprehend as with bit torrents. But if they can figure that out , they just might have something. Until then keep up on your privacy settings on Facebook.

You can learn more about Diaspora @ http://joindiaspora.com/

Web Development News, Tips, and Tricks

Jim DelPizzo Tuesday, May 11th, 2010

Where in the World Are You?

Have you heard of Foursquare, Gowalla, Loopt, Britekite, Google latitude, twitter location, Facebook location (which is due out soon); the new buzz of the web is who will be the leader on keeping tabs on your location. I have joined foursquare and google latitude and started checking in for a few locations around the office and my house, which begs the question how “social” do i want social networking?

For example Foursquare wants you to unlock your world, using your cell phone or text message (US only) by checking in to locations. Using your cell phone’s GPS functionality to tell you what is close to you, suggestions from other Foursquare users, and the ability to add locations. Once you check in you can let your friends know and also share this information on twitter and Facebook. If you have checked into a location the most you become the Mayor of that location. There are also discounts on some Foursquare locations where you could get drink specials if you check in to a location. Check out the video on Foursquare here.

Facebook will be launching their Geolocation based software soon which will integrate with the most popular site on the web. So what will happen when Geolocation hits the mainstream? How will brands use this information? Could be the rise of geotargeted pay per click or location based services; what a great way to target your customers.

This is going to be great for marketers but what about privacy? Do I really want the world and markets to know where i am all the time. If i am at the mall I don’t want text messages from say the Gap saying i could get a discount if i could stop in the store. Imagine all the junk text, emails, tweets, fB messages you would get by just walking around in the King of Prussia Mall. It would be nuts.

There will be a thin line on how people will want their information used. So there are a lot of i’s to dot and t’s to be crossed before everyone is loving geolocation. I think it will be here to stay…What are your thoughts? Concerns? Excited?

Check out Foursquare, Google Latitude, Gowalla, Loopt, and Britekite below


 

 

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