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Will Qwiki Really Rule The World?

Cathy Burke Monday, January 24th, 2011

The buzz surrounding the new enhanced search engine, Qwiki, sets it up as a game changer.  I have even heard it referred to as the possible “Google Killer” by some enthusiasts.  Hmmm. It sounds cutting edge and cool, but I wonder if the typical user is really looking for that much of an enhancement to their everyday search queries?  What made Google and Yahoo so life-changing was the ability to ask a question and then have the answer delivered quickly and directly.  It simplified life in a revolutionary way. The enhancements of real-time search and local search have built upon that concept without creating any delayed gratification. However, I am not so sure that Qwiki will do the same. Its proclaimed bells and whistles seem as though they may be complicating a very functional concept. While it seems like a researcher’s dream, a real encyclopedia on steroids, how many of the millions of searches a day are looking for that much information?

If I am out and about in a particular area of the city and want to know what restaurants are recommended nearby, do I really need a full visual experience at that moment or do I just want “the shortcut answer”?   I am hungry and wandering.  I want to know where to go quickly to satisfy my appetite, what quality of food I will be getting and how much I can expect to pay for it.  This can all be delivered in text form.

While I understand the want and need to bring more enhanced content to the user and I am excited to see the newest, most cutting edge technology; I think that the Qwiki experience may turn out to be “not so Qwiki” after all.  There will be times when it will be advantageous and inspiring, but it may not always be needed for a typical search query. Bing, also promoted as a game changer when it launched, struggled on its own and eventually needed to partner with a traditional search engine. This makes perfect sense as Bing is great when there is time to shop, compare and investigate. However, when one is just looking for the short answer, Yahoo or Google do the trick just fine. So, it will be interesting to see where Qwiki lands for the long term in the ever expanding world of search. My guess is that it will be a strong player, but not necessarily ever the new Emperor in town. That said, I look forward to seeing behind the curtain at what Eduardo Saverin and Jawed Karim (no technology startup slouches!) are betting on. There is no arguing with their track records.

Germany Considering Law Banning Employer Facebook Checks

Annie Vaughan Wednesday, September 15th, 2010

Amid growing concerns over employee privacy, the German government is considering a law which would make it illegal to check prospective employees’ Facebook accounts. The proposed law will make it illegal to become a Facebook friend with a prospective employee. However, employers will be allowed to run a Web search on their applicants. Anything out in public is fair game, including networks specifically created for business contacts, such as LinkedIn.
A rejected employee, who proves that he or she was not offered the job because of Facebook postings, will be able to sue the employer.

Customer Service Matters

Denise Zimmerman Wednesday, September 1st, 2010

I don’t know about you but I will frequent a store more, buy more of a company’s product and even be more inclined to hire an outside service provider if they provide great customer service. That means they are responsive, they work hard to meet our needs, they care about our business – And this is not just about “feel good” soft metrics. Bad customer service translates into frustration and wasted time – in business if a service contractor provides bad service it contributes to deterioration of quality and adds to the “cost” of using said provider.

In the reverse – great customer service can lead to increased customer loyalty, increased revenue and other positive business contributors. We all read how successful companies are touted, where there success is tracked to their focus on the customer and superior customer service. So while you are all nodding your heads in agreement  – why are we then so surprised when we get it!

Why is it that we are more often then not dissappointed in the service levels we get?

We come to our business partners or goods/service providers with certain expectations. Some of these expectations are set by the company’s reputation – as a consumer, think Nordstrom or Zappos. They set the expectation and they deliver. With others we come with our own expectations. In the B2B marketplace, service is less of a touted “brand” attribute yet something that we value on a regular basis. Why do companies sometimes fail to meet our expectations?  Here’s a number of possible reasons: 1. We do not clearly outline our expectations and give them the insight they need to meet or exceed them. 2. They do not recognize the value of good customer service and see it as a cost center. 3. They are not empowered.

In this challenging economy, with a myriad of choices for less dollars, customer service can still make a difference in purchasing decisions and impact a positive long term outcome. So call, Tweet, IM or email that customer right back…put your customers first, show them they matter…in business as in our personal lives – it matters.

Not Just Another Summer Afternoon

Martina Crane Thursday, August 5th, 2010

Last Friday, July 30th, we here at NetPlus decided it was about time we turned off the computers and enjoyed the beautiful summer weather.  At around 1:00 we headed out of the office and over to Fort Washington State Park to meet up with a couple of expert geocachers.  Wait a minute, geoca-what?  What did you do?  Huh?  That was the reaction most of us got when we told friends or family of the afternoon adventure we were planning.  Actually, most of us were still puzzled about it when we arrived.

“Geocaching is a high-tech treasure hunting game played throughout the world by adventure seekers equipped with GPS devices. The basic idea is to locate hidden containers, called geocaches, outdoors and then share your experiences online. Geocaching is enjoyed by people from all age groups, with a strong sense of community and support for the environment.”  This is the definition you will find at www.geocaching.com.

Still confused?  After eating lunch the group split up into three teams.  Each team got a GPS device; it tells you where you are in relation to the cache you are searching for.  A cache can be as small as a screw or as big as a tree stump, but they are always cleverly disguised.  Once within a 20 foot vicinity of the object, it’s time to start thinking and put away the GPS.  (GPS devices have a variance of about 20ft)  Every cache is cleverly named with a clue.  For example, “Hanging Around,” is a hint that the cache is probably suspended from a pole, branch, etc.  We found our cache just hanging around in the branches of a nearby tree.  All of the caches we found Friday were low difficulty.  However, our geocaching mentors told us stories of their adventures, and geocaching is not just a lazy day in the park for these guys.  There are caches you have to scuba dive to, swim to an island for, or maybe in the quest, you’ll even find yourself army crawling underneath the basement of an abandoned cement factory.

Geocaching can be an adventure for adrenaline junkies and intellectuals alike.  That’s right, there’s puzzle caches, like something out of the Da Vinci Code.  Sometimes the dates on plaques in an art museum are the coordinates to the next clue or cache.  There are caches that you have to find, and then solve in order to open them.  Sometimes it’s an oddly shaped contraption with a lock and you have to find the key.  With a shake you discover the key is inside, but how the heck do you get this thing out?  If you want to explore a new city or town you just moved to, or rediscover the place you’ve lived in for years, geocaching can do that for you too.  Caches exist on all 7 continents so no matter where you are, you can play the game.  With geocaching the world truly is your playground.  Just ask Jim, our Senior Web Developer, he’s already hooked.  You can follow him on his geocaching adventure at http://www.jtdelnot.com/blog/.

A Nicaraguan Adventure

Martina Crane Tuesday, July 27th, 2010

A few weeks ago a wrote a blog about the Pulsera Project, a non profit founded by my aunt and uncle after going on a trip to Nicaragua in the 2008-2009 holiday season.  The proceeds benefit the children of the Los Quinchos and Si a la Vida children’s shelters, both located in Nicaragua.  Previously, I described my first encounter with Nicaragua, and the children of Los Quinchos.  Last Monday morning, I returned from my second Nicaraguan adventure, some of which I am going to share with you now.

This trip’s sole purpose was to further the mission of the Pulsera Project, unlike the first adventure.  Funds were allocated to different needs, and new issues were identified.  The trip lasted 12 days and in that time I learned more about the inner workings of Los Quinchos, and how the government affects the lives of these children.

Of the laundry list of good deeds the Pulsera Project accomplished on this trip, I will share a few.  To begin the trip, we took a group of children to Selva Negra, a coffee plantation located in the cloud forests near Matagalpa.  The experience allowed them to see part of their country, understand the world outside of Los Quinchos, and help to give them a better understanding about what their futures could be.  A lot of the kids are stuck in the street mentality of the day to day.  They do not think about tomorrow or the future, because they are preoccupied with finding a way just to survive for today.  Trips like this also give us time to bond with the kids, to love them, which may be the single greatest thing we can do for them.

The location where young girls stay until the age of 14, was provided with outdoor electricity.  These children previously had no outdoor lighting, and when most of them have been victims of abuse, it is hard to feel safe in the dark.  So, the project not only provided them with light, but with the feeling of safety, which is a basic human need.  The group also purchased more furniture to help complete the library project.  The location where boys stay until they reach the age of 14 is an old farm, and the project is working to renovate one of the buildings to provide the children with a library.  As of now, the boys do their homework in separate groups at a set of picnic tables in a small open-air hut.  There is no wealth of books for them to read or reference when doing their work.  The library project will give them motivation to do well in school, and a means to meet that goal.  While in La Chureca, yet another Los Quinchos location, we collected a list of antibiotics the children needed.

One day was spent doing a shoe drop.  The group brought 22 suitcases full of shoes and clothing donated to the children.  On that day, the suitcases were unpacked to give the children two pairs of shoes and two new outfits.  Both of which are an immense gift to these children.  Most only have one or two sets of clothing that have been ripped, torn or stained.  The kids are also growing, so a lot of the time, they have to stuff their feet into shoes that are too small, and new shoes are not something they can afford.

Another outcome of this trip was that one of the interns, Chris Howell, arranged so the girls could learn how to make Pulseras as well.  Up until now, only boys have been making pulseras, because they were the only Quinchos who knew how.  The boys learn this skill when they are still on the street, it is a means for them to make money.  Girls however, are tasked with other jobs in order to collect money.  This will give the girls a stronger feeling of worth, productivity and independence.  For once, they will be on the same playing field as the boys.  Nicaragua does not have the same ideas of gender equality embedded within their culture that the United States do.

Nicaragua is a country with a lot of beauty.  The spirit of its people is strong and the landscapes are breath taking; there are cloud forests, coves, pristine beaches, blue skies, and jungles.  However, Nicaragua is far from perfect.  On this trip I was better educated on the Nicaraguan government and some of the great disservices it has done its people.  To begin, the children of Los Quinchos or any similar shelter, must leave at the age of 17.  However, most children in Nicaragua do no graduate high school until the age of 18.  Thus forcing the kids back onto the streets, or back to abusive homes before completing high school.  As a result, most children are unable to finish their high school education.  A newer law passed by the Nicaraguan government is that the children must go home to their families on the weekend, if they have families to go home to.  Los Quinchos is a children’s shelter for street kids, victims of abuse or neglect as well as orphaned children.  What this law means is that the children of Los Quinchos with abusive or neglectful families have to go home every weekend.  The government forces each of them to endure the horrors of home life each and every weekend.  This law was passed because the president’s girlfriend believes family bonds are of utmost importance.

At this point I would like to share the story of Ricardo.  Ricardo is a young boy who stays at Los Quinchos.  On one of their breaks from school Ricardo had to go home.  Out front of his house, Ricardo was caught in a drug war.  An innocent bystander, he got shot in the back of the neck.  Ricardo was rushed to the hospital where they saved his life, but they could not remove the bullet.  Today, Ricardo walks around with a bullet lodged in his brain because he had to go home that day.  His mental function will never be the same, and he will bear that burden for the rest of his life.  However, Ricardo still smiles, still laughs, still plays, still inspires.  Though his country may have done him a disservice, though he may have been ill fated, his spirit is stronger than anyone else I know.  That’s true of all of these children.  They are the embodiment of the strength of the human spirit.  While I was in Nicaragua I saw and heard things that made it nearly impossible for me to hold back tears.  However, these kids live with such harsh realities every day and still find a way to wake up every morning and get out of bed, to smile, to laugh, to play, to hope, to dream.

In my last entry I said the Pulsera Project was a way to give back to the kids who have nothing and still managed to give me everything.  However, at this point I would like to revoke that statement.  It was a rather ignorant, materialistic opinion.  Instead, I would like to say that Pulsera is a way for me to give back to the kids whom with gracious hearts shared the strength of their spirits, the ability to laugh even in humanity’s darkest hours and their wisdom about what is truly important in life: our shared humanity.  These kids have a greater wealth than any billionaire or bank, these kids gave me everything because they reminded me what is truly valuable in life.

At the end of this post you will find a photo gallery.  Each photo description tells a little more about what was seen on the trip.  Pictures themselves are worth a thousand words, and there are images of things I could not describe in such a short blog.  If you wish to see more head over to our facebook page where you will find other volunteer’s blogs, photos, and much more.

For more information about the Pulsera Project please visit pulseraproject.org.
Find us on Twitter at http://twitter.com/pulseraproject
Find us on Facebook at http://www.facebook.com/pulseraproject
Feel free to contact me directly via the comments section of this blog with any questions about Pulsera, my experiences, or the children.

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