I recently came across a promotional video, dare I say commercial for Tostitos Salsa. The way the video is presented as well as the animation blew me away and I had to share it:
Thought this was a great example of creative used to highlight brand attributes.
Leave a comment and see if you can name ‘em!
…when you’re not able to attend.
All the chatter about this week’s LeWeb got me thinking about the great presenters and learning I’m missing out while sitting here in Philadelphia.
Once I got (mostly) past my initial envy, I set out to do the next best thing – keep up with it all while sitting here at my desk.
Here are some of my favorite ways to stay informed.
live video from leweb with integrated twitter stream
I’m sure you’re reading through this list and thinking “I didn’t have time to attend the show – how am I going to have time to do this?”
Many of the sources I listed above also offer RSS feeds – e.g. twitter, flickr and facebook. If you use Google Reader, I like to organize all my feeds for a single tradeshow under a folder. Then, I can click the folder to get a combined view of all the posts I’m following in date order. I find it more valuable to read posts in combination rather than individually going through each feed’s posts one at a time.
Twitter also has several services that make following trends and archiving tweets easier (e.g. Monitter and Twapper Keeper).
Trade shows are often where products and services are launched, and where new ideas are first presented and discussed. Although it’s impossible to attend every trade show that interests you, it doesn’t mean you can’t benefit from them.
I consider myself a gadget geek… maybe even a gadget freak… an early adopter out on the bleeding edge of technology. The latest addition to my wired/wireless home is a Mac Mini connected to my living room TV running Boxee.
For the uninitiated, Boxee is an open-source media center software package that aggregates video from local and internet sources into a very intuitive interface for play “on demand”. It has changed the way I watch any form of video programming from network to movies to online.
Using Boxee for the last few months really got me thinking about the future of TV, video, and advertising. I believe that it is only a matter of time before most programming is “on demand”. Many people already have DVRs and record their programs so they can fast forward through the commercials. Hulu has entered the marketplace and you can view all kinds of shows from NBC, Fox, and Disney with some commercial interruption in the form of a pre-roll sponsorship ad and a few ads dropped in here and there.
Some other online “networks” are popping up with other advertising models. One of my favorites is Revision3 which includes shows like the Digg Reel and Scam School. Their model is in the form of direct sponsorship of shows and episodes by brands like Netflix and Adidas.
I am wondering if we are already witnessing the loss of relevance of the major media networks and the death of the TV pilot or 12 episode deal? Will the future look more like producers of shows publishing content to internet-based channels and media centers like Boxee that allow users, through social media features, to decide what is popular and what rises to the top? Then, as a show becomes popular, will the producers directly share in any advertising revenue that it generates?
I really feel we are at the beginning of a radcial shift in how we watch programming and that it is only a matter of time that the network/local affiliate model of broadcast television begins to decay and lose relevance like print media.
