Excuse the humorous title. I came across an article awhile back that reviewed some very interesting findings from UCLA. Apparently, using the internet to solve problems/answer questions is enhancing human brain function. They explained how the test was conducted and the results were almost immediately recognizable. In only one week of participants conducting online search exercises, cognitive abilities improved significantly within regions of brain associated with memory and decision-making. Previous research by the UCLA team reinforced these findings by showing brain activity doubling as a result of participants conducting online searches.

Check out the detailed article from Fox News.

Now we have scientific evidence that our SEO/PPC campaigns are driving the smartest prospects and customers to our client’s websites, as well as helping to further improve their cognitive function upon completing each search query.