iMedia is awesome! It remains one of the more valuable events in our industry. The content tends to be of a higher quality, attendees are also highly qualified and the format, location and other elements make for a robust, dynamic and highly productive experience. I have been involved for several years as a contributor to iMediaConnection and as an attendee as well as a participant at a number of their events.
Most recently we had the distinction of presenting at two iMedia Summits, the first was the iMedia Financial Marketing Summit in NYC. The topic we presented was “How Twitter can Change Financial Marketing”, yeah, for real…a copy is posted on my LinkedIn here: bit.ly/2Wb0PO
This was a one-day focused summit and by all accounts the attendees seemed engaged and got great value. I shared the stage with a host of really experienced, senior level executives and enjoyed the opportunity to share.
Next up: John Shanley (NPM Creative Director) and I were invited to present a Master Class in Social Media at iMedia Breakthrough. These summits if you are not familiar with them are focused on new, innovative and ah-hum breakthrough strategies, technologies, etc. We came with some very robust case studies; offering concrete, substantive insights based on our experience. We were told that we created “quite a buzz”. What was also particularly rewarding about this “class” was that the work we presented really represented us across our multiple disciplines and people. There was almost no one who did not touch in some way or another the programs and examples we presented. Social media crosses functions, discipline and expertise and it was a great opportunity to showcase the results that brings and represent the team here.
Next up: John and I are writing an iMedia InFocus article together…stay tuned…
And if you have never been to an iMedia event, it is invitation only and they have some relatively strict criteria but let me know if you are interested. I would be more then happy to see what i can do! For more information, you can visit: http://www.imediaconnection.com (see under events specifically for the summits)
