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Posts Tagged ‘social media’

Coloring the World One Pulsera at a Time

Martina Crane Wednesday, June 30th, 2010

I was asked the other day if I had any news to share at the staff meeting. So, I spoke of the Pulsera Project. The Pulsera Project is a non-profit organization my family started after a trip to Nicaragua in the 2008-2009 holiday season. Myself and 12 other close friends and family went to the developing nation to work with the children of the Los Quinchos children’s shelter. Recently, a documentary about the Pulsera Project was debuted, and I included a link to the trailer in my response. With this I began to wonder what I would say if the trailer was shown at the meeting.

Should I tell stories of my trip to Nicaragua that changed me forever? Do I talk about the money we’ve raised? Do I speak about the sales I’ve held at my school? After racking my brain, I wanted to share this:

In the winter of 2008-2009 my life was changed forever, when I went on a trip to Nicaragua with 12 other gringos. From the moment I landed in Nicaragua I knew I was never going to be the same.

You land in the Managua Airport in Nicaragua, after an entire night and half a day of travelling, go through customs and board a 16 passenger van. So begins your Nicaraguan adventure. The van travels for hours down roads without pavement, in towns with burning trash and hundreds of stray dogs, past shanty towns. The streets of the capital are deserted, despite the fact today, is a working day. There are people who are hungry, who are dirty, who are sick, who are thieving, who are trying like hell just to survive. I watched all of this and more through the window of a 16 passenger van. A single pane of glass separated me from them. It was heart wrenching, it was life changing, it was eye opening, I felt the most immense emotion engulf me at that moment, and I will not name it for words are beyond inadequate. These images capture your soul, make your eyes well up, throw your mind off track to a place where it must contemplate without words because there is no hope of ever describing the reality that lies behind that pane of glass. These people, my race, are subjected to this every day, they live here, they die here.

After more than 24 hours of travel, the hotel is reached, the rooms decided, and we spend one last night, as the people we used to be, for tomorrow we become a part of Nicaragua. We walk its streets, we feel its pain, we are not tourists in a resort, we are Gringos on the streets of Nicaragua ready to experience something that would change us forever.

The sun has risen, it’s time to start our day. Even in the daylight, there are visions that make you question humanity, here the darkness is not limited to the night. Today, we meet the kids, this is the country they call home. Will they still own innocence, can anyone here know hope? Your heart breaks a little more as these realizations sink in. When empathy takes over, and you attempt to fathom life as a child, alone on these streets, but imaginations don’t have that sort of power.
What I came to learn over the next two weeks is something one would never predict. These children were the most amazing human beings I have met in my entire life. Despite all their hardships, they had a light inside them even a blind man could see. We heard the story of one child, Giovanni, which Chris Crane accurately described as “the moment that forever redefined the meaning of poverty for all of us.” Giovanni was found on the streets of Managua, so battered by life that he could not recall his own name. The Los Quinchos shelter brought him in, and named him after their founder. However, you could not pick this child out of a crowd, one would assume Giovanni would look broken, depressed, and alone. One would assume most of these kids looked that way. Most would assume wrong. These children taught me what it means to be appreciated. Somehow these kids had instilled within them, that it is the human element which holds the most value. They did not care what toys you brought them, they only cared that you were there. A thirteen year old boy would run up and hug a man in his 50s, whom he had never met, because this man was there, because this man cared. We did not speak the same language, we did not call the same place home, but by the end of those two weeks I felt more connected to these children than I have felt in my entire life. I don’t believe I’ve ever met a single person, child or adult, in the United States with ability to light up a room like these kids do. Despite having nothing, these kids are not selfish, they are not greedy, they do not fight over food. Instead these children will choose toys for their relatives in different shelters, not for themselves. Every bit of food is shared equally, and the eldest take care of the young children. I still think back in awe of the amazing human beings these kids have turned out to be. Everyday I am reminded of how much I owe to them. Those with the most legitimate reasons to be bitter are inspirational instead. Maybe it is because they have no material wealth, because they are not consumed with the notion of status, they have been able to see life through a much different lens. They know that every human being is irreplaceable, and for that they deserve the utmost respect. Maybe because they are deprived of love, of care, of family, of human touch and interaction, they know best how much a person needs to feel loved. They do not take others for granted because they know that just like themselves, everyone needs someone to just simply be there. I could go on for hours about all the things these children taught me and the hope they gave me for the future.

When we returned from our trip, all of us wanted to find a way to help these children. Thus, the Pulsera Project was born, a non-profit organization that supports young Nicaraguan artists of the Los Quinchos and Sí a la Vida children’s shelters through sales of their hand-woven bracelets, or “pulseras”, in Spanish. Student activists at elementary, middle, and high schools as well as college campuses sell these pulseras across the U.S. Anyone can have a sale, at no cost. All they have to do is head over to pulseraproject.org to get a how to guide and contact information.  The project will ship posters, pulseras, and other cool Nicaraguan items in time for the student’s sale.   This is not a non profit supported by big sponsors who write checks, it is entirely funded by students, children, who scrounge up whatever money they have to help the cause and get a cool bracelet. All of my sales, and the sales of friends, have been entirely run via Facebook. It has been the single greatest marketing tool. Since students are our demographic, social is the best way to reach them. The entire project relies heavily on Social Media, because this is a grassroots effort. We want to share the stories of these children, not just raise money. As you will hear in the documentary trailer, “It’s not about things, it’s about people.” Social is the only way to achieve our goals, reach our audience, and not spend any of the money we’ve raised for the kids on marketing. For us, it’s all about the kids, and for me, Pulsera is a way to give back to the kids who have nothing and still managed to give me everything. On July 6th we head back to Nicaragua with the proceeds Pulsera has raised.

For more information about the Pulsera Project please visit pulseraproject.org.
Find us on Twitter at http://twitter.com/pulseraproject
Find us on Facebook at http://www.facebook.com/pulseraproject
Feel free to contact me directly via the comments section of this blog with any questions about Pulsera, my experiences, or the children.

Social Media Cross Platform Integration

Nicholas Pirlis Wednesday, January 6th, 2010

With all of the buzz around social media, companies are searching for best and most effective ways to dive in and connect with consumers. For most the question is how to utilize social media in a way that will engage users and elicit/maintain a meaningful dialog, and for others it is providing those doors for users to consume and digest content in one location or central hub. In the later, companies approach this with developmental integrations. Microsoft has opened yet another door to the largest gaming network and the 20+ million active users on the Xbox LIVE! Marketplace. For those who are not familiar, the Xbox LIVE marketplace, available through the Xbox 360 gaming console is an online gaming and digital media delivery service created and operated by Microsoft. Xbox LIVE is an evolving entertainment hub with seamless integration between gaming and media needs. Through LIVE users have access to online gaming, streaming HD movies through Netflix, video chat with friends, photo sharing, and early access to content and exclusive discounts.

Microsoft has now integrated Facebook, Twitter, Zune, and last.fm. Users with an Xbox LIVE subscription will now be able to connect with friends, tweet, listen to music, and stream more HD media.

Facebook
Share status updates and photos with friends in real-time, as well as gaming moments right from the Xbox dashboard to Facebook. This provides gamers another avenue to share their achievements and favorite gaming moments on Facebook, and keep up with friends right from their console and TV.

Twitter
Read, reply, and post Tweets to Twitter through Xbox LIVE. See what friends and family are up to, connect to celebrities, learn about news as it happens, and follow online trends.

Last.fm on Xbox 360
With Last.fm, members can select music preferences to explore personalized radio stations with a library of more than 3.5 million tracks. Skip, “ban,” or ‘love” tracks to tailor the radio station to your tastes. Share music with friends, manage customized radio stations, and create personal soundtracks. A social component allows users to discover new music based on what other friends are listening to.

HD Entertainment with Zune
Zune on Xbox LIVE gives users access to full HD video entertainment, with the ability to rent and buy the latest movies and TV shows. HD content is in 1080p and 5.1 surround sound. A Party mode allows users to watch movies and share the experience with up to 7 friends in an online ‘movie theatre’ setting. Any download will provide the option to download again and watch on your PC or Zune HD player as well.

What does this mean for users? To the 20 + million subscribers, this is all the more reason to remain in one outlet digesting various levels of gaming, entertainment, and social. Instead of streaming music from your computer or switching off your console to watch a movie in high definition, everything can be done right from your Xbox console. You can keep all of your friends updated on what you are listening to, watching or playing.

What does this mean for agencies and their clients? As LIVE grows the plethora of services offered, so does the amount of time users stay connected, and the number of reasons they stay on LIVE. This provides us even more opportunity to reach these elusive demographics by volume in a highly targeted environment. Among the various search and display opportunities being utilized through Microsoft, with LIVE provides the ability to tailor campaigns using standard ad placements, multimedia such as video, audio and animation, as well as custom sponsorships/contests. Developing branded theme packs for users to skin their dashboards is also an option to engage the audience, essentially creating a downloadable homepage takeover for their dashboard experience.

Xbox 360 Dashboard Preview

iMedia Summits…Never Enough

Denise Zimmerman Wednesday, November 11th, 2009

iMedia is awesome! It remains one of the more valuable events in our industry. The content tends to be of a higher quality, attendees are also highly qualified and the format, location and other elements make for a robust, dynamic and highly productive experience. I have been involved for several years as a contributor to iMediaConnection and as an attendee as well as a participant at a number of their events.

Most recently we had the distinction of presenting at two iMedia Summits, the first was the iMedia Financial Marketing Summit in NYC. The topic we presented was “How Twitter can Change Financial Marketing”, yeah, for real…a copy is posted on my LinkedIn here: bit.ly/2Wb0PO

This was a one-day focused summit and by all accounts the attendees seemed engaged and got great value. I shared the stage with a host of really experienced, senior level executives and enjoyed the opportunity to share.

Next up: John Shanley (NPM Creative Director) and I were invited to present a Master Class in Social Media at iMedia Breakthrough. These summits if you are not familiar with them are focused on new, innovative and ah-hum breakthrough strategies, technologies, etc. We came with some very robust case studies; offering concrete, substantive insights based on our experience. We were told that we created “quite a buzz”. What was also particularly rewarding about this “class” was that the work we presented really represented us across our multiple disciplines and people. There was almost no one who did not touch in some way or another the programs and examples we presented. Social media crosses functions, discipline and expertise and it was a great opportunity to showcase the results that brings and represent the team here.

Next up: John and I are writing an iMedia InFocus article together…stay tuned…

And if you have never been to an iMedia event, it is invitation only and they have some relatively strict criteria but let me know if you are interested. I would be more then happy to see what i can do! For more information, you can visit: http://www.imediaconnection.com (see under events specifically for the summits)

A Beautiful Career and the Social Media Beast

Aubrey Ayala Wednesday, August 26th, 2009

Recently, I have read a plethora of articles on how the use of social media can ruin your career. The NYC Skank Blogger comes to mind. There is an astonishing amount of people that don’t take into consideration how public a forum they are broadcasting in. Or they maintain the stance that well no one really visits my site anyway. A majority of their exploits and expletives however personal they may feel they are prominently being displayed on the World Wide Web’s eyes and audible for its always listening ears. Google has changed the rules of the playing field when it turned the info of the anonymous blogger over revealing her identity. Bloggers will now likely be held responsible for their statements going forward.

The latest craze seems to be flat out arguing via Facebook or blog and recruiting via your friends list to get people to root for your cause of the moment. I am all for rallying the troops to action for a good cause. But defamation and slander are where we should all draw the line. Try to keep in mind if you were on the other end of the comments how would you feel? Would you want your boss, co-workers, family and friends to be privy to slanted information about you? It’s a whole new world out there probably a good idea to put your best comment forward.

Land grab for new territory!

Robin Neifield Wednesday, July 29th, 2009

Social media, really all of digital marketing, has been described as the wild, wild, west many times for many reasons. The thrill of the new, the rugged individuals drawn to the open territory risking their safe existence to help build the new frontier. OK – maybe they just like gadgets or recognize the power of interactive media.

To date, much of the framework and language around interactive marketing has drawn heavily from the old paradigms while we built out a new vocabulary and approach. At the same time traditional and digital agencies fought for budget and primacy in a zero sum game for the same clients and dollars. New face, different day.

When Social Media came along it represented quite literally new territory. Social media boutiques and gurus have sprung up with ferocity because they, again, represent a new opportunity. Undefined, open, wild west territory with fewer competitors and the rules still being written. It’s a great place to get burnt if you don’t find a trusted partner. But beware. Not all the gun slingers have ever held a gun and most can’t aim straight.

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